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Your baby’s milestones deserve to be celebrated. Apparently, Whataburger and Buc-ee’s agree

Your baby’s milestones deserve to be celebrated. Apparently, Whataburger and Buc-ee’s agree

Whataburger and Buc-ee’s sell baby books, but which one reigns supreme? (Barre Kelley/Shutterstock).

By Sam Cohen

March 5, 2026

Buc-ee’s and Whataburger both sell ABCs baby books, among other themed gifts. Which will you take home to show your brand loyalty?

I’m going to preface this story by saying that I do not, personally, have children. I have two nieces and a nephew who are preteens/teens/in their early 20s, so I haven’t had to worry about buying baby books for anyone since the first term of Barack Obama’s presidency. That being said, when I was reading Chron this morning and stumbled across Chason Gordon’s article about the Buc-ee’s versus Whataburger baby book battle, I knew I wanted to cover it, too. Why would I want to do that, you ask? Because in an increasingly bleak time of existence, I thought it might do all of us some good to read about something fun and frivolous for a few minutes.

Now, I’m not saying that Whataburger is superior to Buc-ee’s or vice versa. I’m not here to pass judgment on which Texas chain is the best, or even which one has the best baby book. As a journalist, my only real task is to present you with the facts and let you decide amongst yourselves what you think and how you feel. Both books teach the ABCs to Texas’s youth in colorful, unique ways. Whataburger’s “Whatababy First Words Book” ($9.95) did make me hungry, so I had to order some burger ingredients to be delivered with my groceries later today to help satisfy that craving. Buc-ee’s “ABC’s with Buc-ee” ($15.95) book did not make me hungry, but even the mere idea of the chain store made me wish I was sipping on a crisp fountain drink as I was writing this.

When you get down to brass tacks, I think these books are probably pretty similar in terms of content and what they’re teaching your children. However, the choice is ultimately yours: Are you a Buc-ee’s family or a Whataburger family? Or do you want to be like Switzerland and stay neutral by buying both? Decisions, decisions…

Both brands sell a variety of baby items

If teaching your kids the basics of reading through Whataburger or Buc-ee’s simply wasn’t enough in terms of how you want to show loyalty to these local brands, don’t fear. Both of them sell an assortment of other toddler-related items like bibs, bodysuits, plushies, onesies, and blankets. Buc-ee’s also has lunch boxes, rubber ducks, and coloring books, all of which you can browse through here, or at your nearest location.

For Whataburger, there’s a few plushies that look particularly adorable, but there’s also a swaddle blanket that looks cozy if you want a more practical gift. This link has all the toddler things you could desire, but there are options for everyone in your family, no matter how old they are. Whataburger has slides, snapbacks, puzzles, socks, and much, much more.

Here’s to the gift of learning, representing the places that keep us well-fed, and finding light amid the darkness.

CATEGORIES: LOCAL BUSINESS

Author

  • Sam Cohen

    Sam is the Editorial Product Manager in the Community Department at COURIER Newsroom. Prior to joining the organization, Sam worked as a writer and editor covering topics ranging from literature, health & wellness, and astrology to the British royal family and profiles of notable actors and musicians.

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