Adidas is set to release a limited edition State Fair of Texas themed sneaker. (bk1bennett/CC BY-ND 2.0).
Adidas is partnering with Hibbett for a run of limited-edition shoes featuring a State Fair of Texas theme. Here’s what you need to know about the “State Fair” Superstar kicks.
Adidas has partnered with athletic-inspired clothing company Hibbett to design a limited-edition run of shoes featuring a design inspired by the iconic State Fair of Texas. The black-and-white shoes, officially named the “State Fair” Superstar, will be sold in adult and kid sizes and cost around $100 per pair. With only 1,320 pairs available, the exclusivity of the collaboration is set to drive excitement and sales.
A press release announcing the collaboration stated that the “State Fair” Superstar was “designed to invoke feelings and images of the State Fair with unique details like embossing, a Dallas star, Dubrae belt buckle, corndog hit on the inside right shoe, a ferris wheel on the inside left shoe and (of course) a Texas state silhouette on the bottom sole of both shoes.” It’s unclear as to whether the State Fair of Texas officially signed off on the brands using their logo, though many outlets are assuming it was approved.
Tamara Griffin, who is the Senior Category Merchandiser, North America, SMUs/Exclusives for Adidas, said, “It was wonderful to be able to tell an authentic Dallas story on Superstar with Hibbett.” She added that “Hibbett has a lot of doors in Dallas,” and that they were looking forward to celebrating the community during this unique product rollout.
Drake Carroll, who works for Hibbett as a Men’s Lifestyle Footwear buyer, collaborated with Adidas on the design. Speaking about the inspiration for the design process, he said, “The State Fair of Texas is woven into the fabric of Dallas and this Superstar celebrates that tradition in a bold, authentic way – a true moment for both the community and sneaker culture.”
If you’re looking to snap up a pair for yourself, we’ve got all the details on how you can make that happen.
Here’s how to buy the limited-edition State Fair of Texas sneakers
The general public will be able to see the gender-inclusive shoes on September 20 during a special event at Hibbett’s 1441 Robert B. Cullum Blvd. location in Dallas. The community-driven celebration takes places from 2 p.m. to 8 p.m. and will include “State Fair” Superstar try-ons, Texas-themed cowboy hats, sheriff badges, DIY bolo ties, giveaways, hoops, music, a ring toss, additional promotions, Superstar sneaker mechanical bull-style rides, and more. You’ll also be able to purchase the limited-edition shoes at the event after trying them on.
If you’re unable to make it to the celebration, don’t worry, you can still grab a pair of the “State Fair” Superstars before they sell out. The shoes will be available online at Hibbett, and at 34 Hibbett stores throughout the Dallas/Fort Worth area while supplies last. All sneakers will be sold after the September 20 launch.
This article first appeared on Good Info News Wire and is republished here under a Creative Commons license.
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