By Sam Cohen
When Ninnie and William Baird moved to Texas from Tennessee in 1901, they had no idea what the future had in store for them. William primarily focused on running restaurants when the Bairds first arrived in Fort Worth, but once his health took a bad turn, Ninnie knew she had to find a way to provide for their family.
So, in 1908, she set up her company, Mrs. Baird’s, and began selling bread, pies, and cakes. The couple’s eight children—Ruth, Bess, Hoyt, Lorine, Roland, Dewey, Marjorie, and C.B.—assisted her as she got the business up and running. The girls helped take care of the youngest siblings and completed chores around the house while Ninnie baked, and the boys made deliveries for her on their bicycles.
She was bringing in a steady stream of profits when tragedy struck the family in 1911 with William’s death. Ninnie and the kids continued to work hard in the midst of their grieving, and by 1915, she had arranged to buy her first commercial oven from the Metropolitan, a nearby hotel, to help increase her output.